All communication is designed to move people. What differentiates us from a typical marketing communications firm is an understanding of consumer dynamics, digital/web/social media and their applications on-line, on disk and in print.
STEVE BETTS, CEO
Steve brings 25 years experience and leadership in marketing communications and multimedia technology to Betts Communication & Design (BC&D). He also co-launched Needs-n-Dreams Foundation, a non-profit organization to help underprivileged and terminally ill children.
Prior to forming BC&D in 2001, Steve was Director of Marketing for Mennen, a leading international corporation in the medical device arena; Vice President of Sales and Marketing and Research and Development for Biomedical Systems, a medical device manufacturer and pharmaceutical study processing company for 10 yrs.; and Cardiology Marketing Manager for Novoste, a medical device company specializing in delivery of radiation to the coronary arteries.
Steve earned degrees in Physics and Pre-medicine and a Masters with a marketing major. He is a USAF veteran and has written three published books (Everything Arrhythmia, The Clinical Wizard and The Art of Interviewing.
CLIENTS
Needs-n-Dreams Foundation, LLC
Diana Ries Designs, LLC
Hologic, Inc.
Cytyc Corporation, Inc.
Eminence Clinical Research, LLC
Carticept Medical, Inc.
Stratus Helicopters. LLC.
Proxima Therapeutics, Inc.
American Greetings, Inc. (AGI)
Syntervention LLC
Kawasaki Construction Equipment, Inc.
Landmark Insurance, LLC
MCC Racing
Snowie Ice, Inc
Hotel Mattress Replacement Gp.
Lindao Dental Gp.
Weatherly Investigations, LLC
Dr. Juan Carlos Vargas (Plastic Surgeon)
Central Florida Movers, LLC
Novoste Corp, Inc.
Overstock Outlet, LLC
Precision RV / Carrera Custom RV
PTI Laboratories, LLC
RP Senior Services, LLC
Refurbished Medical, LLC
Rytel International, LLC
The Textile Factory, LLC
The Woods Custom Cabinetry
Lynn Medical Instrument Corp.
Mennen Medical, Inc.
Beauty Marks Permanent Makeuup, LLC.
Superior Care Plus Rehab. Ctr.
Superior Rehab & Balance Ctr.
Needs-n-Dreams Foundation
Ruther & Associates
Ebike, Inc
Weatherly Investigations, LLC
Testimonials
Steve was hired to help launch the Novoste Beta-Cath System into the US Market. Because of Steve's extensive medical device background, Steve was able to quickly assess the key benefits that differentiated the Novoste product from the competition that helped develop the solid product positioning messaging.
The launch was one of the most successful launches within the medical device industry. Steve's contributions to this launch were significant. Steve prepared a Marketing launch plan, Sales Team training materials, Presentations detailing Clinical effectiveness and benefits and a virtual reality program that demonstrated a vascular brachytherapy procedure within a Cardiac Cathlab.
In addition, Steve created web based electronic files and an e-learning modules to train sales, clinical and hospital teams. He provided strong leadership to the product development teams, great creativity within the marketing communications effort and instant access to valuable information for the sales team and customers.
J.M. Leahy
Director of Marketing
Novoste Corp.
As VP of Business Development for Mennen, I met Steve in my search for a Marketing Director. He immediately had a very significant impact on the company. His range of contacts and knowledge of the marketing and graphics industries provided new life to our existing product lines and helped focus our rollout efforts on new releases.
It goes without saying that Steve is talented in marketing, advertising and sales. But he stands apart in two very specific qualities. He has a 'Can Do' attitude and backs it up to make sure the company's efforts are successful.
Added to his excellent qualifications as a marketing entity, his work ethic sets him apart from any of the people I know in his area of expertise.
R. F. Sinclair
Vice President
Mennen Corp.
I met Steve during our acquisition of Proxima Therapeutics, Inc in 2005. We retained him and his company to supplement our marketing efforts.
As a key member of our marketing team, no matter what the assignment, we could always rely on Steve to thoughtfully listen to our ideas and help us come up with a great solution.
Most impressive is the speed in which Steve works, the quality of his work and his commitment to deadlines and budgets.
A. Brewster
Senior Vice President
Hologic, INC
